Jaipur's crafts — Sanganeri and Bagru block prints, blue pottery, Kundan and silver jewellery, quilts, lac bangles and marble work — are loved across India and the world. Yet many artisans and traders still sell only through wholesalers. Here is how to sell handicrafts online profitably.
1. Tell the story behind the product
Buyers of handmade products pay for authenticity. Show the artisan, the technique and the time it takes. A short video of hand block printing can sell better than any discount.
2. Invest in good photography
- Natural light, clean backgrounds and close-ups of texture
- Lifestyle photos — the bedsheet on a bed, the kurta being worn
- Consistent sizes and style across the catalogue
3. Choose the right channels
| Channel | Best for |
|---|---|
| Your own website | Brand building, higher margins, repeat buyers |
| Indian marketplaces | Volume and discovery |
| Global handmade marketplaces | International retail buyers |
| B2B portals | Bulk and export enquiries |
Use marketplaces for reach, but build your own website so loyal customers and wholesale buyers can find you directly.
4. Price for margins, not just competition
Include material, labour, packaging, payment fees, shipping, returns and marketing in your cost. Handmade products should not compete on the lowest price.
5. Prepare for international orders
- Multi-currency display and international payment options
- Reliable international courier partners
- Clear information on delivery times, duties and care instructions
- Required export registrations for your business type
6. Market with content
Instagram Reels showing the making process, Pinterest boards for home décor, and blog posts like "how to care for block-print cotton" bring steady organic traffic.
We help Jaipur artisans and exporters launch beautiful handicraft e-commerce websites and grow with social media marketing. Let's take your craft online.
